Minimalists live life with less to value what's important to them. Minimalist or not, we're all consumers living in a consumer society. To live
Minimalism and Consumerism. I often notice that when people turn to minimalism in their lives, it often forms into a consumerist mindset.
Minimalism, as a lifestyle choice, offers a direct counter-narrative to consumerism. It advocates for living with less and finding beauty and
Consumer minimalism is characterized by a marked preference for consuming lesser, more straightforward products in an environmentally
Minimalism allows us to reclaim our time, our finances, our spaces, and our peace of mind. But minimalism isn't just about personal gain.
Many people, particularly millennials, want to buy and own less. One possible reason for the minimalism craze is a reaction to the out-of-control consumerism
In addition to contributing to the literature on social comparison and consumer minimalism, these findings also suggest new insights for managers and policymakers to promote minimalist campaigns and consequently facilitate sustainable marketing. By demonstrating the effect of social comparison on minimalist consumption and its underlying mechanism, this research adds to the literature on consumer minimalism (Pangarkar et al., 2021, Wilson and Bellezza, 2022), sustainable consumption (Chen and Ran, 2023, Kang et al., 2021), social comparison (Argo et al., 2006, Tran et al., 2022), and consumption motive (Rebouas and Soares, 2020, Septianto et al., 2021). The main objective of Study 2 was to test the mediating roles of status and affiliation motives in the impact of social comparison on minimalist consumption (H2a and H2b). Study 3 aimed to test the moderating effect of SIW beliefs on the impact of social comparison on minimalist consumption (H3). Across four studies, we provided convergent evidence for the effect of social comparison on minimalist consumption.
Minimalism in consumption can be expressed in various forms, such as mono- chromatic home design, wardrobe capsules, tiny home living, and decluttering.