Minimalism amplifies ethical consumerism by making conscious choices central to a life of less, yet better.
Minimalism and Consumerism. I often notice that when people turn to minimalism in their lives, it often forms into a consumerist mindset.
Minimalism is a tool that can assist you in finding freedom. Freedom from fear. Freedom from worry. Freedom from overwhelm. Freedom from guilt.
Minimalism in consumption can be expressed in various forms, such as mono- chromatic home design, wardrobe capsules, tiny home living, and decluttering.
By choosing minimalism, we decouple our self-worth from our belongings. We reject the narrative that equates happiness with material accumulation. In doing so,
The study analyzes legal frameworks related to consumer protection and assessing their impact on consumer behavior and minimalist practices.
Minimalism allows us to reclaim our time, our finances, our spaces, and our peace of mind. But minimalism isn't just about personal gain.
In addition to contributing to the literature on social comparison and consumer minimalism, these findings also suggest new insights for managers and policymakers to promote minimalist campaigns and consequently facilitate sustainable marketing. By demonstrating the effect of social comparison on minimalist consumption and its underlying mechanism, this research adds to the literature on consumer minimalism (Pangarkar et al., 2021, Wilson and Bellezza, 2022), sustainable consumption (Chen and Ran, 2023, Kang et al., 2021), social comparison (Argo et al., 2006, Tran et al., 2022), and consumption motive (Rebouas and Soares, 2020, Septianto et al., 2021). The main objective of Study 2 was to test the mediating roles of status and affiliation motives in the impact of social comparison on minimalist consumption (H2a and H2b). Study 3 aimed to test the moderating effect of SIW beliefs on the impact of social comparison on minimalist consumption (H3). Across four studies, we provided convergent evidence for the effect of social comparison on minimalist consumption.