Regarding consumption goals, minimalist consumers change from material to spiritual goals, thus relieving pressure on life by simplifying their consumption.
Minimalism has become a new consumer trend that can guide low-carbon innovation behaviors. This study uses two experiments and one survey to explore the
Investigating the possibility of a relationship between minimalist and maximalist packaging designs and its influence on consumer perceptions within the personal care and prepackaged food industries could provide beneficial research to companies about how to effectively design their products’ packaging. This thesis encompasses the impact of product design on consumer perceptions of the brand and products. Specifically, the influence of minimalist and maximalist design on consumer's perceptions of the naturalness of a product, the quality of a product, and the playfulness of a brand. While many studies have been done to distinguish the influence of minimalism and maximalism on consumer perceptions, this study aims to differentiate those influences across product categories. The findings supported previous understandings of the influence of minimalist and maximalist designs but also supported the hypothesis that product category matters and perceptions of a product and brand based on design differentiate across product categories. Guerrero, Carolina L., "The Impact of Minimalist Design on Consumer’s Brand Expectations" (2024).
Considering the above arguments, the objective of this study is to present a theoretical framework encapsulating the relationships between minimalism, financial well-being, happiness, age, and spirituality. In addition to making a literary contribution, this research aims to assist policymakers and marketing practitioners in understanding the relatively new concept of minimalism and how it affects consumers’ buying behaviors wherein they forgo investment in material belongings to enhance personal well-being and happiness. The upward spiral theory of lifestyle change provides a backdrop for understanding how positive steps like minimizing consumption can help attain a positive outlook on life (Kang et al., 2021; Das et. This study aimed minimalism to support the adoption of careful and considered consumption choices and an inclination towards non-material goods, enhancing financial well-being and happiness (Meissner, 2019). Minimalism is a conscious change in consumer behavior based on the concept of a sustainable lifestyle (Yin et al., 2022; Kang et al., 2021; Kumar and Yadav, 2021).
K E Y W O R D S minimalism, minimalist appeals, minimalist brands, socioeconomic status, sustainable consumption The most environmentally sustainable jacket is the one that's already in your closet…—Lisa Williams (Chief Product Officer, Patagonia) Minimalism, a value revolving around the reduction of material possessions and consumption, is an emerging lifestyle and consumer movement. 9 | STUDY 5: FEATURING USAGE FREQUENCY IN MINIMALIST APPEALS Building on the previous studies, Study 5 tested whether highlighting product‐usage frequency in marketing communication (e.g., advertis-ing) could increase the appeal of minimalist brands among consumers with low socioeconomic status (H4). As such, featuring product‐usage frequency in advertisements effectively increased the appeal of minimalist brands among low socioeconomic status consumers (Study 5). While minimalist brands are often perceived as sustainable, we found that consumers with lower socioeconomic status reported less favorable evaluations of minimalist brands because they tended to value consumption quantity over quality.
Often, minimalist packaging greatly impacts consumer behavior by enhancing perceptions of quality and value. When you encounter a product with
Drawing on psychological ownership theory, this paper uses three studies to examine the interplay between consumer minimalism, psychological
designs in personal care and prepackaged food products. about how to effectively design their products’ packaging. perception of product purity caused by minimalist design carry over to also impact willingness to. H1: A minimalist approach to packaging design will (A) increase perceptions of product. no difference in perceptions of naturalness between personal care and food products (p = .143),. nor is there a difference of perceptions of the quality level of personal care and food products (p. resulted in significantly higher perceptions of playfulness in food products, than in personal care. products (F (3, 307) = 12.11, p < .001), and minimalist design resulted in significantly lower. perceptions of playfulness in food products than personal care products (F (3, 307) = .039, p <. their personal care products as a more common, non -exclusive product, a maximalist design may. significant interactions that were found for perceptions of quality in personal care products and. perceptions of brand playfulness in food products demonstrates that design has a greater.